Developing Authentic and Effective Leaders


Cowboy Church service leader speaks about mentoring youth - Eaton proposed that if the older men had six things they should be taught, then “these younger men that are out of control – kids these days – they should have a pretty long list, right?”

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Cheyenne Frontier Days™ Cowboy Church

Sunday, July 22, 9am, Grandstand B

Susie McEntire and her husband Mark Eaton will be co-hosting CFD™ Cowboy Church Sunday, July 22, 9:00am, Grandstand B.

Susie has been co-hosting Cowboy Church at CFD™ for the past 35 years. The CFD™ rodeo has been such an historic and important event in the McEntire family lives. Her grandfather, John McEntire, was crowned 1934 ‘World's Champion Steer Roper' at Cheyenne and her father, Clark McEntire, her brother, Pake, sons EP and Samuel Luchsinger have all competed at “The Daddy of them All” ® and of course Susie's sister, Reba McEntire, has performed for CFD Saturday night sell out crowds.

Susie shares her big sister's musical gifting, but Susie has directed her talents to the Inspirational Country side of American Roots music garnering much acclaim from her peers and fans alike.

In addition to numerous awards and nominations from TNN, GMA and CCMA, Susie has been named “Artist of the Year” several times in the field of Positive Country Music. She has also scored four #1 singles on the Positive Country radio charts. “Give” recorded with John Blackwell is her most recent single which moved up the ICMA charts to #1 for nearly 5 months in the top 20 and was nominated for Vocal Duet of the Year 2014.

Susie's husband Mark joins her to sing on stage and brings an inspiring, relevant and entertaining Christian message.

This is a “Multi-denominational” Cowboy Church service. Everyone is welcome. Buckets will be passed for donations to Mark and Susie's non-profit charity efforts The Eaton Leadership Foundation, (ELF) and Susie's music will be available for sale onsite and at .

Special guests are always a part of this event. Come and enjoy a beautiful morning in Grandstand B, Sunday, July 22, at 9:00am.

LADIES! You are encouraged to attend the "2nd Annual Pamper Me in Old Cheyenne," Sunday,

July 22, 5:00-6:30pm at Cheyenne Hills Church, 7505 US Hwy 30, with Susie McEntire & Keenie Word.

Pamper Me and Cheyenne Hills are partnering on this event and there is NO registration fee!!!

There will be singing, inspiring life stories, and shopping. The event ends at 6:30 with snacks and lots more fellowship.

November 2-3, 2018

Hosts:  Susie McEntire & Keenie Word
Location: Liberty Ranch
Limestone Gap, OK

Heartfelt stories from women all across the US!
Specially prepared lunch!
Boutique Shopping!
Uplifting Music!

$100 per person pre-registration
$10 off each toclet for parties of 10 or more registered at the same time

Individual Ticket

Dear Mark and Susie, Thank you does begin to express what this last weekend meant to me.

Susie, thank you so much for your openness, hospitality, honesty, love and the servant heart I saw these last few days. Your story impacted me greatly and I learned a lot about myself and my story. Thank you for all the wonderful food. Sorry I don’t remember everyones names but please than your daughter and the beautiful other woman that helped serve with you.
Your beautiful songs and voice touch my heart. Thank you and God bless you.

Mark, thank you a hundred times for inviting me to come to the event. You don’t know how many excuses and thoughts of “what you want to that for” I had before coming. I feel you have really, honestly changed me. You knew little about me but the fact that you acknowledged me and welcomed me without expecting something means more than I have words for. Thank you does not even come close. I feel that I have had a close relationship with God but the eleven hour drive home made it even more intimate. One word of caution, the instructions you gave at church about shutting the radio off and talking to God and listening needs one more instruction, especially for a person like me who cries at a tv commercial. Have plenty of tissues on hand and watch the road. I must say that that was the best eleven hours of driving I have ever experienced. God bless you and your work.

I hope you both realize how much your music means and touches people’s hearts. Mark, you do have a great voice and there is nothing second rate about your guitar playing.

Thank you again and God richly bless you,

- Tim in Colorado


I was very honored and thankful to have the opportunity to engage in individual leadership training with Mark Eaton of Eaton Leadership Foundation. I am a senior business student in college and even though I have learned general leadership skills and traits from University classes, I was also hoping for the opportunity to learn about my individual leadership style. Thanks to Eaton Leadership Foundation, I was able to learn about my leadership style, personality, and how to effectively lead others. Mark used very helpful charts, real life examples, personality analysis, etc; which was a tremendous asset as I soon start my career and continue to become an authentic and effective leader in both my professional and personal life. Thank You to Mark , Susie, and every person who has invested in this amazing company.

- L. Arnold


Hello Mark, I had been coming to the Cowboy Church at CFD’s for a few years, when I saw you were coming to Greeley I was really excited. I talked my wife into coming with me and then she came to Cheyenne too. I love Susie’s music but Mark you have such a different message and a great way of being honest and heartfelt presenting that message. I would love to listen to you more often. Your talk this morning in Cheyenne hit the nail on the head.

- Cheyenne, Wyoming


The messages you and Susie both shared were needed by my wife and I.  You are clearly a good match, with a very loving and supportive marriage. My wife grew up in the Catholic church, though no longer a practicing Catholic.  She said your service was the first to leave her with no sense of guilt - and the first to actively discourage guilt.  So that was a welcome blessing to her, and something her heart seemed to need.  
I had considered becoming a minister in my early 20s, but always felt far-too-flawed to take on the job.  So again, your message struck quite a chord with me.  Plus, I like the way you two sing together. It has been a privilege to work with the McEntires for several years now, on some of my research.  They have contributed to some of the most rich, rewarding, and entertaining highlights of my 20-year career in academics.  I was actually in Cheyenne to wrap-up this rodeo research project, and I am very glad that we caught your service.  I believe it will add some depth to the material I am including on cowboy church.  

- University Professor in Ohio